The Cluetrain Manifesto
In 1999, Chris Locke, Doc Searls, David Weinberger and Rick Levine wrote the brilliant Cluetrain Manifesto in which they argued 95 theses the first of which was "Markets are conversations". They went on to describe the nature of these conversations and how they are inherently human and, because of the disruptive nature of the Internet, these conversations cannot be controlled - and that is a good thing. If you have not heard of or have not read The Cluetrain Manifesto, please do so. It is the prophetic text of the Internet enabled business.
The New Clues (Jan 8, 2015)
I just noticed that last Jan, Doc Searls and David Weinberger published 121 New Clues which describe a problem they describe as "An organ-by-organ body snatch of the Internet". What they have written is the very best defense of Net Neutrality I have seen. Like the original book, the New Clues focus on humans and human interaction. A great example of this is the section titled "How did we let the conversation get weaponized anyway?" (Huge shout out to the brilliant piece by Willow Brugh which they reference to define the term.)
It's a great read and a compelling call to action - a call to be human in the context of the Internet.