Rumsfeld calls for new US propaganda agency

This is insane.  Could it be that he will get traction with this idea?   

clipped from reclaimthemedia.org Rumsfeld calls for new US propaganda agency                                    Submitted by jonathan on Mon, 2008-02-04 11:03.     Propaganda and War | Newswire Full Story: by Sharon Weinberger, Wired 'll just let Rumsfeld speak for himself: Private media does not get up in the morning and say what can we do to promote the values and ideas that the free Western nations believe in?... ...There are all kinds of opportunities. We do not with any systematic organized way attempt to engage the battle of ideas and talk about the idea of beheading, and what it's about and what it means. And talk about the fact that people are killing more Muslims than they are non-Muslims, these extremists. They're doing it with suicide bombs and the like. We need to engage and not simply be passive and allow that battle of competition of ideas.